Supply and demand?.....The owners of the supply demand we pay more, reduce the supply in order to drive the price up. They are organized, we(the consumer) are not. If we want lower prices on gas
we consumers must learn how to manipulate the demand. How you say, simple, boycott major brands and only buy from independant retailers. In less than a week you will see the major retailers dropping prices. Buy from the lowest price retailer forcing a price war. If they want our business, make them buy our loyalty by reducing price. Simple only if enough consumers united.